Market Overview

The Global Lingerie Market was valued at USD 96,212.9 million in 2023 and is expected to reach USD 161,639.9 million by 2031 while growing at a CAGR of 6.7% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global lingerie market growth. Lingerie comprises a diverse array of undergarments and sleepwear, such as bras, panties, sets, corsets, camisoles, chemises, babydolls, nightgowns, and robes. These pieces are crafted to offer support, comfort, and style, enhancing the wearer's figure and confidence.

Increasing awareness of body positivity, along with evolving fashion trends and preferences, drives the growth of the lingerie market. However, obstacles such as body image concerns and societal pressure may impede market expansion.

Furthermore, the global lingerie industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Lingerie Market is segmented among Brassiere, Briefs, and Other Product Types, based on Product Type. In 2023, Briefs accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Lingerie Market is segmented among Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Lingerie Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Hansbrands Inc., Jockey International Inc., Victoria's Secret & Co., Triumph International, MAS Holdings, Berkshire Hathaway Inc., Zivame, PVH Corp., Aimer Group, and Wacoal Holdings Corp.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Lingerie Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Lingerie Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Lingerie Market Segmentation, By Product Type

• Global Lingerie Market Share Analysis, By Product Type

• Global Lingerie Market Growth Analysis, By Product Type

• Global Lingerie Market Trends, By Product Type

o Brassiere

o Briefs

o Other Product Types    

6. Global Lingerie Market Segmentation, By Distribution Channel   

• Global Lingerie Market Share Analysis, By Distribution Channel   

• Global Lingerie Market Growth Analysis, By Distribution Channel   

• Global Lingerie Market Trends, By Distribution Channel    

o Supermarkets/Hypermarkets

o Specialty Stores

o Online Retail Stores

o Other Distribution Channels

7. Global Lingerie Market Segmentation, By Region

• Global Lingerie Market Share Analysis, By Region

• Global Lingerie Market Growth Analysis, By Region

• Global Lingerie Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Hansbrands Inc.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Jockey International Inc.

• Victoria's Secret & Co.

• Triumph International

• MAS Holdings

• Berkshire Hathaway Inc.

• Zivame

• PVH Corp.

• Aimer Group

• Wacoal Holdings Corp  

 *Similar analysis will be provided for each company listed above.