Market Overview

The Global Energy Drink Market was valued at USD 57,474.1 million in 2023 and is expected to reach USD 107,966.8 million by 2031 while growing at a CAGR of 8.2% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global energy drink market growth. An energy drink is a beverage containing caffeine, sugars, vitamins, amino acids, and herbal extracts, designed to quickly boost energy and mental alertness, enhance physical performance, and combat fatigue or drowsiness. Marketed as products to improve endurance, concentration, and overall vitality.

Increasing consumer awareness about health, wellness, and lifestyle changes, coupled with busy schedules, propels the growth of the energy drink market. However, obstacles like health concerns, regulatory scrutiny, and negative public perception may impede market expansion.

Furthermore, the global energy drink industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Energy Drink Market is segmented among Shots, and Drinks, based on product Type. In 2023, Drinks accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Packaging Type Analysis

The Global Energy Drink Market is segmented among Bottles (PET/GLASS), and Cans, based on Packaging Type. In 2023, Cans accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Energy Drink Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are The Coca-Cola Company, PepsiCo Inc., Refresco Group, Suntory Holdings Limited, National Beverage Corp., Asahi Group Holdings, Tru Blu Beverages, F&N Foods Pte Ltd, Bickford's Australia, and Parle Agro.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Energy Drink Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Energy Drink Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Energy Drink Market Segmentation, By product Type  

• Global Energy Drink Market Share Analysis, By product Type  

• Global Energy Drink Market Growth Analysis, By product Type  

• Global Energy Drink Market Trends, By product Type  

o Shots

o Drinks

6. Global Energy Drink Market Segmentation, By Packaging Type   

• Global Energy Drink Market Share Analysis, By Packaging Type   

• Global Energy Drink Market Growth Analysis, By Packaging Type   

• Global Energy Drink Market Trends, By Packaging Type   

o Bottles (PET/GLASS)

o Cans

7. Global Energy Drink Market Segmentation, By Distribution Channel

• Global Energy Drink Market Share Analysis, By Distribution Channel

• Global Energy Drink Market Growth Analysis, By Distribution Channel

• Global Energy Drink Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels

8. Global Energy Drink Market Segmentation, By Region

• Global Energy Drink Market Share Analysis, By Region

• Global Energy Drink Market Growth Analysis, By Region

• Global Energy Drink Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Red Bull GmbH*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• PepsiCo Inc

• The Coca-Cola Company

• Vital Pharmaceuticals Inc.

• Suntory Holdings Limited

• Monster Beverage Corporation

• Eastroc Beverage (Group) Co. Ltd

• Dali Foods Group Company Limited

• Osotspa Public Company Limited

• Living Essentials LLC

 *Similar analysis will be provided for each company listed above.