Market Overview

The Global Kombucha Market was valued at USD 2,727.9 million in 2023 and is expected to reach USD 5,630.0 million by 2031 while growing at a CAGR of 9.5% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global kombucha market growth. Kombucha, a popular fermented tea beverage known for its unique taste and potential health benefits, is produced by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY). This process generates organic acids, probiotics, and other bioactive compounds, contributing to kombucha's distinctive flavor and effervescence.

The increasing awareness of a healthy lifestyle and the role of nutrition, coupled with a preference for natural and organic products, fuels the growth of the kombucha market. Nevertheless, regulatory challenges and limited shelf life, along with distribution challenges, could impede market expansion.

Furthermore, the global kombucha industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Kombucha Market is segmented among Original/Regular, and Flavored, based on Type. In 2023, Flavored accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Kombucha Market is segmented among Supermarkets/Hypermarkets, Specialist Stores, Convenience Stores, Online Retailers, and Others, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Kombucha Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are GT's Living Foods, PepsiCo Inc. (Kevita), Health-Ade, Revive Kombucha, Hain Celestial, Brew Dr. Kombucha, Humm Kombucha LLC, Wonder Drink, Makana Beverages Inc., and NessAlla Kombucha.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Kombucha Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Kombucha Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Kombucha Market Segmentation, By Type 

• Global Kombucha Market Share Analysis, By Type 

• Global Kombucha Market Growth Analysis, By Type 

• Global Kombucha Market Trends, By Type 

o Original/Regular

o Flavored

6. Global Kombucha Market Segmentation, By Distribution Channel

• Global Kombucha Market Share Analysis, By Distribution Channel

• Global Kombucha Market Growth Analysis, By Distribution Channel

• Global Kombucha Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Specialist Stores

o Convenience Stores

o Online Retailers

o Other Distribution Channels

7. Global Kombucha Market Segmentation, By Region

• Global Kombucha Market Share Analysis, By Region

• Global Kombucha Market Growth Analysis, By Region

• Global Kombucha Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• GT's Living Foods*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• PepsiCo Inc. (Kevita) 

• Health-Ade

• Revive Kombucha

• Hain Celestial

• Brew Dr. Kombucha, Humm Kombucha LLC

• Wonder Drink

• Makana Beverages Inc.

• NessAlla Kombucha

 *Similar analysis will be provided for each company listed above.