Market Overview

The Global Matcha Market was valued at USD 4,286.3 million in 2023 and is expected to reach USD 8,833.5 million by 2031 while growing at a CAGR of 9.5% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global matcha market growth. Matcha, originating from traditional Japanese tea ceremonies, is a vibrant green powdered green tea made by stone-grinding shade-grown leaves, rich in chlorophyll. When whisked with hot water, it transforms into a frothy, flavorful beverage.

The growth of the matcha market is propelled by rising health and wellness trends, along with its high antioxidant content, notably epigallocatechin gallate (EGCG). Despite these factors, challenges such as supply chain issues and concerns about quality and authenticity could impede market expansion.

Furthermore, the global matcha industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Matcha Market is segmented among Regular, and Flavored, based on Product Type. In 2023, Regular accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Form Analysis

The Global Matcha Market is segmented among Powder, and Liquid, based on Form. In 2023, Powder accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Matcha Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Matcha Maiden, Mizuba Tea, Kissa Tea, AOI Tea, AIYA America Inc., Midori Spring, Ippodo Tea, Matcha DNA, Kiss Me Organics, and DoMatcha.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Matcha Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Matcha Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Matcha Market Segmentation, By Product Type  

• Global Matcha Market Share Analysis, By Product Type  

• Global Matcha Market Growth Analysis, By Product Type  

• Global Matcha Market Trends, By Product Type  

o Regular

o Flavored

6. Global Matcha Market Segmentation, By Form

• Global Matcha Market Share Analysis, By Form

• Global Matcha Market Growth Analysis, By Form

• Global Matcha Market Trends, By Form

o Powder

o Liquid

7. Global Matcha Market Segmentation, By Distribution Channel

• Global Matcha Market Share Analysis, By Distribution Channel

• Global Matcha Market Growth Analysis, By Distribution Channel

• Global Matcha Market Trends, By Distribution Channel

o Hypermarket/Supermarket

o Speciality Retail Stores

o Online Retail Stores

o Others

8. Global Matcha Market Segmentation, By Region

• Global Matcha Market Share Analysis, By Region

• Global Matcha Market Growth Analysis, By Region

• Global Matcha Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Matcha Maiden*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Mizuba Tea

• Kissa Tea

• AOI Tea

• AIYA America Inc.

• Midori Spring

• Ippodo Tea

• Matcha DNA

• Kiss Me Organics

• DoMatcha

 *Similar analysis will be provided for each company listed above.