Market Overview

The Global Whiskey Market was valued at USD 66,840.7 million in 2023 and is expected to reach USD 98,004.3 million by 2031 while growing at a CAGR of 4.9% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global whiskey market growth. Whisky, or whiskey, is a distilled alcoholic drink crafted from fermented grain mash, which may include barley, corn, rye, or wheat. The production encompasses fermentation, distillation, and aging in oak casks, influencing the distinct qualities of whisky through factors like grain types, distillation methods, and aging conditions.

Increasing consumer preferences and sophistication, coupled with rising disposable income, drive the growth of the whisky market. However, obstacles such as high taxation and regulations, along with health concerns and regulatory scrutiny, may hinder market expansion.

Furthermore, the global whiskey industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Whiskey Market is segmented among American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, and Other, based on Product Type. In 2023, Scotch Whisky accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Whiskey Market is segmented among On-trade, and Off-trade, based on Distribution Channel. In 2023, Off-trade accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Whiskey Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Diageo PLC, William Grant & Sons Ltd, Pernod Ricard SA, Suntory Beverage & Food Ltd, The Brown Forman Corporation, The Edrington Group, Bacardi Limited, Asahi Group Holdings Ltd, Whyte & Mackay, and Kirin Holdings Company Limited (Fuji Gotemba)

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Whiskey Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Whiskey Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Whiskey Market Segmentation, By Product Type  

• Global Whiskey Market Share Analysis, By Product Type  

• Global Whiskey Market Growth Analysis, By Product Type  

• Global Whiskey Market Trends, By Product Type  

o American Whisky

o Irish Whisky

o Scotch Whisky

o Canadian Whisky

o Other Product Types

6. Global Whiskey Market Segmentation, By Distribution Channel

• Global Whiskey Market Share Analysis, By Distribution Channel

• Global Whiskey Market Growth Analysis, By Distribution Channel

• Global Whiskey Market Trends, By Distribution Channel

o On-trade

o Off-trade

7. Global Whiskey Market Segmentation, By Region

• Global Whiskey Market Share Analysis, By Region

• Global Whiskey Market Growth Analysis, By Region

• Global Whiskey Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Diageo PLC.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• William Grant & Sons Ltd

• Pernod Ricard SA

• Suntory Beverage & Food Ltd

• The Brown Forman Corporation

• The Edrington Group

• Bacardi Limited

• Asahi Group Holdings Ltd

• Whyte & Mackay

• Kirin Holdings Company Limited (Fuji Gotemba)

 *Similar analysis will be provided for each company listed above.