Market Overview

The Global Eye Makeup Market was valued at USD 18,240.0 million in 2023 and is expected to reach USD 29,291.9 million by 2031 while growing at a CAGR of 6.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global eye makeup market growth. Eye makeup involves the application of cosmetic products and techniques to enhance and accentuate the eyes, showcasing makeup artistry. This form of self-expression utilizes various products to define the eyes, create diverse looks, and reflect personal style, encompassing a variety of products each serving specific purposes to enhance eye appearance.

Evolving beauty and fashion trends, coupled with ongoing innovation in eye makeup formulations—featuring long-lasting, waterproof, and cruelty-free options, along with attractive and convenient packaging—fuel the growth of the eye makeup market. However, challenges like health and safety concerns and stricter regulations on cosmetic ingredients and formulations may impede market expansion.

Furthermore, the global eye makeup industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Eye Makeup Market is segmented among Eye Liner, Eye Shadow, Mascara, and Other Product Types, based on product type. In 2023, Mascara accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Eye Makeup Market is segmented among Hypermarket/Supermarket, Specialty Store, Convenience Store, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Hypermarket/Supermarket accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Eye Makeup Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are L'Oréal S.A., The Estée Lauder Companies Inc., Shiseido Company, Limited, Coty Inc., Revlon, Inc., Oriflame Holding AG, Cosnova GMBH, Colorbar Cosmetics Pvt. Ltd, Alticor (Amway Corp), Waldencast (Milk Makeup), and Natura & Co.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Eye Makeup Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Eye Makeup Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Eye Makeup Market Segmentation, By Product Type

• Global Eye Makeup Market Share Analysis, By Product Type

• Global Eye Makeup Market Growth Analysis, By Product Type

• Global Eye Makeup Market Trends, By Product Type

o Eye Liner

o Eye Shadow

o Mascara

o Other Product Types

6. Global Eye Makeup Market Segmentation, By Distribution Channel

• Global Eye Makeup Market Share Analysis, By Distribution Channel

• Global Eye Makeup Market Growth Analysis, By Distribution Channel

• Global Eye Makeup Market Trends, By Distribution Channel

o Hypermarket/Supermarket

o Specialty Store

o Convenience Store

o Online Retail Stores

o Other Distribution Channels

7. Global Eye Makeup Market Segmentation, By Region

• Global Eye Makeup Market Share Analysis, By Region

• Global Eye Makeup Market Growth Analysis, By Region

• Global Eye Makeup Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• L'Oréal S.A.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• The Estée Lauder Companies Inc.

• Shiseido Company

• Limited, Coty Inc.

• Revlon, Inc.

• Oriflame Holding AG

• Cosnova GMBH

• Colorbar Cosmetics Pvt. Ltd

• Alticor (Amway Corp)

• Waldencast (Milk Makeup)

• Natura & Co  

 *Similar analysis will be provided for each company listed above.