Market Overview

The Global Stevia Market was valued at USD 871.4 million in 2023 and is expected to reach USD 1,884.2 million by 2031 while growing at a CAGR of 10.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global stevia market growth. Stevia, a natural sweetener from the leaves of the Stevia rebaudiana plant native to South America, has been used for centuries by indigenous populations in Paraguay and Brazil. It is known for its intense sweetness, attributed to steviol glycosides in its leaves.

Increasing consumer demand for natural sweeteners and growing awareness of health and wellness are driving the growth of the stevia market. However, obstacles like formulation challenges in certain products and concerns about aftertaste and flavor profile may hinder market expansion.

Furthermore, the global stevia industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Format Analysis

The Global Stevia Market is segmented among Powder, and Liquid, based on Format. In 2023, Liquid accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Application Analysis

The Global Stevia Market is segmented among Bakery, Confectionery, Beverages, Dairy, Tabletop Sweeteners, and Other Applications, based on Application. In 2023, Beverages accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Stevia Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Cargill Incorporated, Tate & Lyle PLC, The Archer Daniels Midland Company, Zhucheng Haotian Pharma Co. Ltd, Ingredion Incorporated, Guilin Layn Natural Ingredients Corp., Sunwin Stevia International Inc., Morita Kagaku Kogyo Co. Ltd, Ganzhou Julong High-Tech Industrial Co. Ltd, and Koninklijke DSM NV.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Stevia Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Stevia Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Stevia Market Segmentation, By Format

• Global Stevia Market Share Analysis, By Format  

• Global Stevia Market Growth Analysis, By Format

• Global Stevia Market Trends, By Format

o   Powder

o   Liquid

6. Global Stevia Market Segmentation, By Application

• Global Stevia Market Share Analysis, By Application

• Global Stevia Market Growth Analysis, By Application

• Global Stevia Market Trends, By Application

o   Bakery

o   Confectionery

o   Beverages

o   Dairy

o   Tabletop Sweeteners

o   Other Applications

7. Global Stevia Market Segmentation, By Region

• Global Stevia Market Share Analysis, By Region

• Global Stevia Market Growth Analysis, By Region

• Global Stevia Market Trends, By Region

o   North America

o   Europe

o   Asia Pacific

o   Latin America

o   Middle East

o   Africa

8. Competitive Landscape

• Cargill Incorporated*

o   Company Overview

o   Financial Performance

o   Key Development/Strategies

o   SWOT Analysis

• Tate & Lyle PLC

• Archer Daniels Midland Company

• Zhucheng Haotian Pharma Co. Ltd

• Ingredion Incorporated

• Guilin Layn Natural Ingredients Corp.

• Sunwin Stevia International Inc.

• Morita Kagaku Kogyo Co. Ltd

• Ganzhou Julong High-Tech Industrial Co. Ltd

• Koninklijke DSM NV

 *Similar analysis will be provided for each company listed above.