Market Overview

The Global Kefir Market was valued at USD 2,050.0 million in 2023 and is expected to reach USD 3,367.4 million by 2031 while growing at a CAGR of 6.4% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global kefir market growth. Kefir, a fermented dairy beverage with probiotic properties and a distinctive taste, is produced by fermenting milk with kefir grains—tiny clusters of yeast and bacteria. This fermentation yields a tangy, effervescent drink resembling thin yogurt, and its consumption is often associated with potential health benefits due to its probiotic content.

Increasing demand for functional foods and the rise in lactose-free and dairy-free options drive the growth of the kefir market. However, obstacles such as limited awareness and understanding, as well as perceived taste and acidity, may hinder market expansion.

Furthermore, the global kefir industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Form Analysis

The Global Kefir Market is segmented among Organic, and Conventional, based on Form. In 2023, Conventional accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Category Analysis

The Global Kefir Market is segmented among Flavored kefir, and Non-flavored kefir, based on Category. In 2023, Flavored kefir accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Kefir Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Lifeway Foods, Inc., The Hain Celestial Group, Inc., Nestlé S.A, Danone S.A, Green Valley Creamery, Maple Hill Creamery, LLC., Emmi AG (Redwood Hill Farm & Creamery), Biotiful Dairy, Evolve Kefir, and The Icelandic Milk and Skyr Corporation.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Kefir Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Kefir Market Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Kefir Market Segmentation, By Form 

• Global Kefir Market Share Analysis, By Form 

• Global Kefir Market Growth Analysis, By Form 

• Global Kefir Market Trends, By Form 

o Organic

o Conventional

6. Global Kefir Market Segmentation, By Category

• Global Kefir Market Share Analysis, By Category

• Global Kefir Market Growth Analysis, By Category

• Global Kefir Market Trends, By Category

o Flavored kefir

o Non-flavored kefir

7. Global Kefir Market Segmentation, By Product Type

• Global Kefir Market Share Analysis, By Product Type

• Global Kefir Market Growth Analysis, By Product Type

• Global Kefir Market Trends, By Product Type

o Milk Kefir

o Dairy based

o Non-dairy based

o Water Kefir

8. Global Kefir Market Segmentation, By Distribution Channel

• Global Kefir Market Share Analysis, By Distribution Channel

• Global Kefir Market Growth Analysis, By Distribution Channel

• Global Kefir Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels

9. Global Kefir Market Segmentation, By Region

• Global Kefir Market Share Analysis, By Region

• Global Kefir Market Growth Analysis, By Region

• Global Kefir Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

10. Competitive Landscape

• Lifeway Foods, Inc.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• The Hain Celestial Group, Inc

• Nestlé S.A

• Danone S.A, Green Valley Creamery

• Maple Hill Creamery, LLC.

• Emmi AG (Redwood Hill Farm & Creamery)

• Biotiful Dairy

• Evolve Kefir

• The Icelandic Milk and Skyr Corporation

 *Similar analysis will be provided for each company listed above.