Market Overview

The Global Potato Chips Market was valued at USD 38,432.1 million in 2023 and is expected to reach USD 53,002.9 million by 2031 while growing at a CAGR of 4.1% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global potato chips market growth. Potato chips, or crisps in some regions, are thin slices of potatoes deep-fried or baked until crispy and golden brown. A globally popular snack, they are loved for their crunchy texture and savory flavor, often seasoned with salt or various flavorings.

Increasing global snacking culture, fueled by hectic lifestyles and on-the-go eating habits, along with the emergence of healthier options like baked chips and reduced-fat variants, is propelling the growth of the potato chips market. Despite this, challenges like health-conscious consumer trends and fluctuating raw material costs may impede market expansion.

Furthermore, the global potato chips industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Potato Chips Market is segmented among Baked, and Fried, based on Product Type. In 2023, Fried accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Flavor Analysis

The Global Potato Chips Market is segmented among Plain/Salted, and Flavored, based on Flavor. In 2023, Plain/Salted accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Potato Chips Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Burts Potato Chips Ltd, Calbee Inc., PepsiCo Inc., The Campbell Soup Company, Utz Brands Inc., Great Lakes Potato Chips, The Lorenz Bahlsen Snack-World GmbH & Co. KG, Intersnack Group GmbH & Co. KG, Herr Foods Inc., and The Kellogg Company.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Potato Chips Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Potato Chips Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Potato Chips Market Segmentation, By Product Type  

• Global Potato Chips Market Share Analysis, By Product Type  

• Global Potato Chips Market Growth Analysis, By Product Type  

• Global Potato Chips Market Trends, By Product Type  

o Baked

o Fried

6. Global Potato Chips Market Segmentation, By Flavor  

• Global Potato Chips Market Share Analysis, By Flavor  

• Global Potato Chips Market Growth Analysis, By Flavor  

• Global Potato Chips Market Trends, By Flavor  

o Plain/Salted

o Flavored

7. Global Potato Chips Market Segmentation, By Distribution Channel

• Global Potato Chips Market Share Analysis, By Distribution Channel

• Global Potato Chips Market Growth Analysis, By Distribution Channel

• Global Potato Chips Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels

8. Global Potato Chips Market Segmentation, By Region

• Global Potato Chips Market Share Analysis, By Region

• Global Potato Chips Market Growth Analysis, By Region

• Global Potato Chips Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Burts Potato Chips Ltd.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Calbee Inc

• PepsiCo Inc.

• The Campbell Soup Company

• Utz Brands Inc.

• Great Lakes Potato Chips

• The Lorenz Bahlsen Snack-World GmbH & Co. KG

• Intersnack Group GmbH & Co. KG

• Herr Foods Inc.

• The Kellogg Company

 *Similar analysis will be provided for each company listed above.