Global Potato Chips Market Size, Share, Growth, Trends, and Forecast (2024 - 2031)
Global Potato Chips Market Scope: Historical Data (2021 – 2022), Base Year (2023), Forecast Period (2024 – 2031)
Market Segmentation: By Product Type (Baked, and Fried), Flavor (Plain/Salted, and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
Market Overview
The Global Potato Chips Market was valued at USD 38,432.1 million in 2023 and is expected to reach USD 53,002.9 million by 2031 while growing at a CAGR of 4.1% during the forecast period (2024-2031).
*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report
Market Dynamics
This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global potato chips market growth. Potato chips, or crisps in some regions, are thin slices of potatoes deep-fried or baked until crispy and golden brown. A globally popular snack, they are loved for their crunchy texture and savory flavor, often seasoned with salt or various flavorings.
Increasing global snacking culture, fueled by hectic lifestyles and on-the-go eating habits, along with the emergence of healthier options like baked chips and reduced-fat variants, is propelling the growth of the potato chips market. Despite this, challenges like health-conscious consumer trends and fluctuating raw material costs may impede market expansion.
Furthermore, the global potato chips industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.
Segmentation – By Product Type Analysis
The Global Potato Chips Market is segmented among Baked, and Fried, based on Product Type. In 2023, Fried accounted for the majority of the market share*.
*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report
Segmentation – By Flavor Analysis
The Global Potato Chips Market is segmented among Plain/Salted, and Flavored, based on Flavor. In 2023, Plain/Salted accounted for the majority of the market share*.
*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report
Global Potato Chips Market: Regional Analysis
Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).
*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report
Competitive Landscape
Some of the key players operating in the market are Burts Potato Chips Ltd, Calbee Inc., PepsiCo Inc., The Campbell Soup Company, Utz Brands Inc., Great Lakes Potato Chips, The Lorenz Bahlsen Snack-World GmbH & Co. KG, Intersnack Group GmbH & Co. KG, Herr Foods Inc., and The Kellogg Company.
Table of Contents:
1. Research Methodology and Market Scope
Research Methodology
Market Scope
2. Executive Summary
3. Global Potato Chips Market Dynamics
Drivers
Restraints
Opportunity
4. Global Potato Chips Industry Analysis
PEST Analysis
Porter's Five Force Analysis
Recent Deals Analysis
5. Global Potato Chips Market Segmentation, By Product Type
Global Potato Chips Market Share Analysis, By Product Type
Global Potato Chips Market Growth Analysis, By Product Type
Global Potato Chips Market Trends, By Product Type
o Baked
o Fried
6. Global Potato Chips Market Segmentation, By Flavor
Global Potato Chips Market Share Analysis, By Flavor
Global Potato Chips Market Growth Analysis, By Flavor
Global Potato Chips Market Trends, By Flavor
o Plain/Salted
o Flavored
7. Global Potato Chips Market Segmentation, By Distribution Channel
Global Potato Chips Market Share Analysis, By Distribution Channel
Global Potato Chips Market Growth Analysis, By Distribution Channel
Global Potato Chips Market Trends, By Distribution Channel
o Supermarkets/Hypermarkets
o Convenience Stores
o Online Retail Stores
o Other Distribution Channels
8. Global Potato Chips Market Segmentation, By Region
Global Potato Chips Market Share Analysis, By Region
Global Potato Chips Market Growth Analysis, By Region
Global Potato Chips Market Trends, By Region
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East
o Africa
9. Competitive Landscape
Burts Potato Chips Ltd.*
o Company Overview
o Financial Performance
o Key Development/Strategies
o SWOT Analysis
Calbee Inc
PepsiCo Inc.
The Campbell Soup Company
Utz Brands Inc.
Great Lakes Potato Chips
The Lorenz Bahlsen Snack-World GmbH & Co. KG
Intersnack Group GmbH & Co. KG
Herr Foods Inc.
The Kellogg Company
*Similar analysis will be provided for each company listed above.