Market Overview

The Global Pretzel Market was valued at USD 7,750.5 million in 2023 and is expected to reach USD 9,894.7 million by 2031 while growing at a CAGR of 3.1% during the forecast period (2024-2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global pretzel market growth. Pretzels are distinctive knot-shaped baked bread products made from a simple dough of flour, water, yeast, sugar, and salt. The dough is twisted, boiled briefly, and then baked, resulting in a unique texture and shiny brown crust.

Increasing diverse consumer preferences and a demand for healthier snacking alternatives drive the growth of the pretzel market. However, obstacles like health concerns, nutrition perception, and competition from healthier snacks may impede market expansion.

Furthermore, the global pretzel industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Pretzel Market is segmented among Salted, and Unsalted, based on Product Type. In 2023, Salted accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Pretzel Market is segmented among Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Pretzel Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

 *Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Mr. Pretzels, Focus Brands (Auntie Anne's), PepsiCo. Inc. (Stacy's, Rold Gold), Pretzels Inc. (Harvest Road), Intersnack Group GmbH & Co., Old Dutch Foods (Old Dutch Project Nice), Utz Brands (Zap's, Utz, Bachman), The Campbell Soup Company (Snyder's of Hanover), Conagra Foods, and J & J Snacks.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Pretzel Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Pretzel Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Pretzel Market Segmentation, By Product Type  

• Global Pretzel Market Share Analysis, By Product Type  

• Global Pretzel Market Growth Analysis, By Product Type  

• Global Pretzel Market Trends, By Product Type  

o Salted

o Unsalted

6. Global Pretzel Market Segmentation, By Distribution Channel

• Global Pretzel Market Share Analysis, By Distribution Channel

• Global Pretzel Market Growth Analysis, By Distribution Channel

• Global Pretzel Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Speciality Stores

o Online Retail Stores

o Other Distribution Channels

7. Global Pretzel Market Segmentation, By Region

• Global Pretzel Market Share Analysis, By Region

• Global Pretzel Market Growth Analysis, By Region

• Global Pretzel Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Mr. Pretzels*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Focus Brands (Auntie Anne's)

• PepsiCo. Inc. (Stacy's, Rold Gold)

• Pretzels Inc. (Harvest Road)

• Intersnack Group GmbH & Co.

• Old Dutch Foods (Old Dutch Project Nice)

• Utz Brands (Zap's, Utz, Bachman)

• The Campbell Soup Company (Snyder's of Hanover)

• Conagra Foods,

• J & J Snacks

 *Similar analysis will be provided for each company listed above.