Market Overview

The Global Hair Relaxer Market was valued at USD 859.6 million in 2023 and is expected to reach USD 1,279.7 million by 2031 while growing at a CAGR of 5.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global hair relaxer market growth. A hair relaxer is a chemical product that transforms the natural texture of curly or tightly curled hair, making it straighter. Its primary purpose is to break down the protein structure, permanently straightening the hair. This process is favored by those with curly or coarse hair aiming for a smoother appearance.

Advances in hair care technology and the high demand for hair relaxers are fueling the growth of the hair relaxer market, although obstacles such as chemical exposure and Natural Hair Movement may hinder market expansion.

Furthermore, the global hair relaxer industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Hair Relaxer Market is segmented among Thio Relaxer, Alkaline and Lye Relaxer, No-Lye Relaxer, and Down perm, based on Type. In 2023, Alkaline and Lye Relaxer accounted for the majority of the market share*.

Segmentation – By Distribution Channel Analysis

The Global Hair Relaxer Market is segmented among Supermarkets/Hypermarkets, Convenience Stores, and Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Hair Relaxer Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Laboratoire Native, Avlon Industries Inc., Henkel AG & Co. KGaA, Jotoco Corp., L'Oreal SA, Godrej Group, George's Hair Fashions East, Profectiv Mega Growth, Croda International PLC, and Unilever PLC.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Hair Relaxer Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Hair Relaxer Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Hair Relaxer Market Segmentation, By Type

• Global Hair Relaxer Market Share Analysis, By Type

• Global Hair Relaxer Market Growth Analysis, By Type

• Global Hair Relaxer Market Trends, By Type

o Thio Relaxer

o Alkaline and Lye Relaxer

o No Lye Relaxer

o Down Perm      

6. Global Hair Relaxer Market Segmentation, By Distribution Channel

• Global Hair Relaxer Market Share Analysis, By Distribution Channel

• Global Hair Relaxer Market Growth Analysis, By Distribution Channel

• Global Hair Relaxer Market Trends, By Distribution Channel

o Supermarket/Hypermarket

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels        

7. Global Hair Relaxer Market Segmentation, By Region

• Global Hair Relaxer Market Share Analysis, By Region

• Global Hair Relaxer Market Growth Analysis, By Region

• Global Hair Relaxer Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Laboratoire Native*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Avlon Industries Inc.

• Henkel AG & Co. KGaA

• Jotoco Corp

• L'Oreal SA

• Godrej Group

• George's Hair Fashions East

• Profectiv Mega Growth

• Croda International PLC

• Unilever PLC

 *Similar analysis will be provided for each company listed above.