Market Overview

The Global Hair Serum Market was valued at USD 1,055.2 million in 2023 and is expected to reach USD 2,118.1 million by 2031 while growing at a CAGR of 9.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global hair serum market growth. A hair serum is a concentrated and lightweight blend of oils, silicones, and beneficial ingredients, designed to enhance shine, reduce frizz, and add smoothness to the hair. Applied to damp or dry hair, these serums come in liquid or gel-like formulations, focusing on the lengths and ends for optimal results.

The hair serum market is propelled by a growing emphasis on hair health and appearance, coupled with ongoing innovation in hair care formulations. Nevertheless, challenges such as product saturation and issues like incorrect application or overuse of hair serums could hinder market expansion.

Furthermore, the global hair serum industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Form Analysis

The Global Hair Serum Market is segmented among Organic, and Conventional, based on Form. In 2023, Conventional accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Product Type Analysis

The Global Hair Serum Market is segmented among Hair Treatment Serum, and Hair Styling Serum, based on Distribution Channel. In 2023, Hair Treatment Serum accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Hair Serum Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031). 

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are The Proctor & Gamble Company, Unilever PLC, L'Oréal Group, Giovanni Cosmetics, Henkel AG & Co KGaA, Morocconoil, Divi Official LLC, Redken, Johnpaul Mitchel Systems, and KAO Corporation.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Hair Serum Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Hair Serum Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Hair Serum Market Segmentation, By Form  

• Global Hair Serum Market Share Analysis, By Form  

• Global Hair Serum Market Growth Analysis, By Form  

• Global Hair Serum Market Trends, By Form  

o Organic

o Conventional

6. Global Hair Serum Market Segmentation, By Product Type  

• Global Hair Serum Market Share Analysis, By Product Type  

• Global Hair Serum Market Growth Analysis, By Product Type  

• Global Hair Serum Market Trends, By Product Type  

o Hair Treatment Serum

o Hair Styling Serum

7. Global Hair Serum Market Segmentation, By Distribution Channel

• Global Hair Serum Market Share Analysis, By Distribution Channel

• Global Hair Serum Market Growth Analysis, By Distribution Channel

• Global Hair Serum Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Pharmacy/ Drug Stores

o Online Stores

o Other Distribution Channels  

8. Global Hair Serum Market Segmentation, By Region

• Global Hair Serum Market Share Analysis, By Region

• Global Hair Serum Market Growth Analysis, By Region

• Global Hair Serum Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• The Proctor & Gamble Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Unilever PLC

• L'Oréal Group

• Giovanni Cosmetics

• Henkel AG & Co KGaA

• Morocconoil

• Divi Official LLC

• Redken

• Johnpaul Mitchel Systems

• KAO Corporation

 *Similar analysis will be provided for each company listed above.