Market Overview

The Global Hair Styling Products Market was valued at USD 29,889.9 million in 2023 and is expected to reach USD 48,000.6 million by 2031 while growing at a CAGR of 6.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global hair styling products market growth. Hair styling products, within the beauty and personal care category, are crafted to assist in achieving and maintaining preferred hairstyles by providing hold, control, texture, and structure. They cater to diverse preferences and hair types, offering versatility in creating a variety of looks.

The hair styling products market is fueled by evolving fashion trends, hairstyles, and continual innovation in styling formulations. Yet, challenges such as increasing awareness of environmental sustainability and concerns about hair damage and breakage could hinder market expansion.

Furthermore, the global hair styling products industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Hair Styling Products Market is segmented among Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, and Other Styling Products), based on product type. In 2023, Hairspray accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Hair Styling Products Market is segmented among Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Hair Styling Products Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while Middle East is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Henkel AG & Co. KGaA, Procter & Gamble Company, L'Oréal S.A., Unilever PLC, Mandom Corporation, Amorepacific Corporation, Shiseido Company, Limited, Flora and Curl Ltd, Coty Inc., and Kao Corporation.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Hair Styling Products Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Hair Styling Products Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Hair Styling Products Market Segmentation, By Product Type

• Global Hair Styling Products Market Share Analysis, By Product Type

• Global Hair Styling Products Market Growth Analysis, By Product Type

• Global Hair Styling Products Market Trends, By Product Type

o Hair Gel

o Hair Mousse

o Hairspray

o Styling Creams and Waxes

o Other Styling Products

6. Global Hair Styling Products Market Segmentation, By Distribution Channel

• Global Hair Styling Products Market Share Analysis, By Distribution Channel

• Global Hair Styling Products Market Growth Analysis, By Distribution Channel

• Global Hair Styling Products Market Trends, By Distribution Channel

o Convenience Stores

o Supermarkets/Hypermarkets

o Specialist Stores

o Online Retail Stores

o Other Distribution Channels   

7. Global Hair Styling Products Market Segmentation, By Region

• Global Hair Styling Products Market Share Analysis, By Region

• Global Hair Styling Products Market Growth Analysis, By Region

• Global Hair Styling Products Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Henkel AG & Co. KGaA*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Procter & Gamble Company

• L'Oréal S.A.

• Unilever PLC

• Mandom Corporation

• Amorepacific Corporation

• Shiseido Company

• Limited, Flora and Curl Ltd

• Coty Inc.

• Kao Corporation   

 *Similar analysis will be provided for each company listed above.