Market Overview

The Global Air Freshener Market was valued at USD 13,007.7 million in 2023 and is expected to reach USD 17,665.4 million by 2031 while growing at a CAGR of 3.9% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global air freshener market growth. An air freshener is crafted to eliminate indoor odors, offering pleasant fragrances in forms like sprays, gels, plug-ins, and diffusers. Infused with fragrances, deodorizers, and sometimes antimicrobial agents, these products enhance air quality and are widely used in homes, offices, cars, and enclosed spaces for a more inviting atmosphere.

Increase in awareness regarding the significance of maintaining a fresh indoor environment and ongoing advancements in fragrance technology propel the air freshener market's growth. Nevertheless, challenges like environmental concerns and the availability of alternative solutions may impede further market expansion.

Furthermore, the global air freshener industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Air Freshener Market is segmented among Spray, Gel Air freshener, Electric Air freshener, Candle Air freshener, and Other Types, based on product type. In 2023, Spray accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Application Analysis

The Global Air Freshener Market is segmented among Residential, Commercial, and Automotive, based on Application. In 2023, Residential accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Air Freshener Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd, and Nidda Healthcare Holding GmbH (Stada Arzneimittel AG).

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Air Freshener Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Air Freshener Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Air Freshener Market Segmentation, By Product Type

• Global Air Freshener Market Share Analysis, By Type

• Global Air Freshener Market Growth Analysis, By Type

• Global Air Freshener Market Trends, By Type

o Spray

o Gel Air freshener

o Electric Air freshener

o Candle Air freshener

o Other Types

6. Global Air Freshener Market Segmentation, By Application  

• Global Air Freshener Market Share Analysis, By Application  

• Global Air Freshener Market Growth Analysis, By Application  

• Global Air Freshener Market Trends, By Application  

o Residential

o Commercial

o Automotive

7. Global Air Freshener Market Segmentation, By Distribution Channel

• Global Air Freshener Market Share Analysis, By Distribution Channel

• Global Air Freshener Market Growth Analysis, By Distribution Channel

• Global Air Freshener Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Online Retailers Stores

o Other Distribution Channels

8. Global Air Freshener Market Segmentation, By Region

• Global Air Freshener Market Share Analysis, By Region

• Global Air Freshener Market Growth Analysis, By Region

• Global Air Freshener Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Henkel AG & Co. KGaA.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Procter & Gamble Company

• Church & Dwight Co., Inc.

• Reckitt Benckiser Group PLC

• S. C. Johnson & Son, Inc.

• The Godrej Group

• Farcent Enterprise Co., Ltd

• Newell Brands, Inc.

• Dabur India Ltd

• Nidda Healthcare Holding GmbH (Stada Arzneimittel AG)   

 *Similar analysis will be provided for each company listed above.