Market Overview

The Global Home Fragrances Market was valued at USD 13,594.1 million in 2023 and is expected to reach USD 28,097.2 million by 2031 while growing at a CAGR of 9.5% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global home fragrances market growth. Home fragrances, including candles, reed diffusers, sprays, potpourri, and essential oil diffusers, are products created to add pleasant scents to indoor spaces, creating an inviting atmosphere. They enhance the olfactory experience, making living spaces more comfortable and personalized.

Increasing demand for home wellness, coupled with rising disposable income, propels the growth of the home fragrances market. However, obstacles such as health and environmental concerns, as well as disruptions in the supply chain, may impede market expansion.

Furthermore, the global home fragrances industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Home Fragrances Market is segmented among Sprays, Diffusers, Scented Candles, and Other Types, based on type. In 2023, Sprays accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Home Fragrances Market is segmented among Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Online Retail, and Other Distribution channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Home Fragrances Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are SC Johnson & Sons Inc., Reckitt Benckiser Group PLC, The Procter & Gamble Company, Newell Brands Inc., Godrej Group, Henkel AG & Co. Kgaa, Doterra International LLC, Now Health Group Inc., Puzhen Life Co. Ltd, and Bath & Body Works Inc.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Home Fragrances Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Home Fragrances Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Home Fragrances Market Segmentation, By Type

• Global Home Fragrances Market Share Analysis, By Type

• Global Home Fragrances Market Growth Analysis, By Type

• Global Home Fragrances Market Trends, By Type

o Sprays

o Diffusers

o Scented Candles

o Other Types

6. Global Home Fragrances Market Segmentation, By Distribution Channel

• Global Home Fragrances Market Share Analysis, By Distribution Channel

• Global Home Fragrances Market Growth Analysis, By Distribution Channel

• Global Home Fragrances Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores/Grocery Stores

o Online Retail

o Other Distribution Channels

7. Global Home Fragrances Market Segmentation, By Region

• Global Home Fragrances Market Share Analysis, By Region

• Global Home Fragrances Market Growth Analysis, By Region

• Global Home Fragrances Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• SC Johnson & Sons Inc*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Reckitt Benckiser Group PLC

• The Procter & Gamble Company

• Newell Brands Inc.

• Godrej Group

• Henkel AG & Co. Kgaa

• Doterra International LLC

• Now Health Group Inc.

• Puzhen Life Co. Ltd

• Bath & Body Works Inc

 *Similar analysis will be provided for each company listed above.