Market Overview

The Global Household Cleaners Market was valued at USD 38,031.1 million in 2023 and is expected to reach USD 56,791.5 million by 2031 while growing at a CAGR of 5.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global household cleaners market growth. Household cleaners are formulated to clean and sanitize various surfaces in a home, removing dirt, stains, grease, bacteria, and contaminants. Available in liquid, spray, powder, wipe, and gel forms, these products cater to specific cleaning needs, ensuring a clean and hygienic living environment.

Increasing awareness of cleanliness and hygiene importance, coupled with continuous innovation in household cleaning formulations, packaging designs, and delivery systems, fuels the growth of the household cleaners market. However, challenges such as price sensitivity and regulatory compliance and certification may impede market expansion.

Furthermore, the global household cleaner industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Household Cleaners Market is segmented among Surface Cleaners, Glass Cleaners, Toilet Bowl Cleaners, and Other Product Types, based on Product Type. In 2023, Surface Cleaners accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Application Analysis

The Global Household Cleaners Market is segmented among Kitchen Cleaners, Bathroom Cleaners, Fabric Care, Floor Cleaners, and Other Applications, based on Application. In 2023, Floor Cleaner accounted for the majority of the market share*. 

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Household Cleaners Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Colgate-Palmolive Company, The Procter & Gamble Company, Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co. Inc., Kao Corporation, S.C. Johnson & Son Inc., McBride PLC, and Vikara Services Pvt. Ltd (THE BETTER HOME).

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Household Cleaners Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Household Cleaners Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Household Cleaners Market Segmentation, By Product Type

• Global Household Cleaners Market Share Analysis, By Product Type

• Global Household Cleaners Market Growth Analysis, By Product Type

• Global Household Cleaners Market Trends, By Product Type

o Surface Cleaners

o Glass Cleaners

o Toilet Bowl Cleaners

o Other Product Types

6. Global Household Cleaners Market Segmentation, By Application

• Global Household Cleaners Market Share Analysis, By Application

• Global Household Cleaners Market Growth Analysis, By Application

• Global Household Cleaners Market Trends, By Application

o Kitchen Cleaners

o Bathroom Cleaners

o Fabric Care

o Floor Cleaners

o Other Applications

7. Global Household Cleaners Market Segmentation, By Distribution Channel

• Global Household Cleaners Market Share Analysis, By Distribution Channel

• Global Household Cleaners Market Growth Analysis, By Distribution Channel

• Global Household Cleaners Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels

8. Global Household Cleaners Market Segmentation, By Region

• Global Household Cleaners Market Share Analysis, By Region

• Global Household Cleaners Market Growth Analysis, By Region

• Global Household Cleaners Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Colgate-Palmolive Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• The Procter & Gamble Company

• Henkel AG & Co. KGaA

• Unilever PLC

• Reckitt Benckiser Group PLC

• Church & Dwight Co. Inc

• Kao Corporation

• S.C. Johnson & Son Inc.

• McBride PLC

• Vikara Services Pvt. Ltd (THE BETTER HOME)

 *Similar analysis will be provided for each company listed above.