Market Overview

The Global Adult Diaper Market was valued at USD 21,165.5 million in 2023 and is expected to reach USD 52,032.0 million by 2031 while growing at a CAGR of 11.9% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global adult diaper market growth. An adult diaper, or incontinence brief, is an absorbent undergarment for adults dealing with urinary or fecal incontinence. Similar to baby diapers but larger, they address the needs of adults facing challenges in controlling bladder or bowel movements. Comprising layers of absorbent material, a moisture-wicking layer, and a waterproof outer layer, adult diapers aim to manage and prevent leaks while keeping the skin dry.

Ongoing innovations and improvements in adult diaper design and technology, coupled with the aging population, propel market growth. However, obstacles like high costs and environmental concerns pose potential challenges to market expansion.

Furthermore, the global adult diaper industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Adult Diaper Market is segmented among Pad Type, Pant/Pull-up Type, Tape on Diapers, and Others, based on Type. In 2023, Pant/Pull-up Type accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By End User Analysis

The Global Adult Diaper Market is segmented among Men, Women, and Unisex, based on End User. In 2023, Women accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Adult Diaper Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while Europe is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are First Quality Enterprises Inc., Kimberly-Clark Corporation, Attends Healthcare Products Inc., Procter & Gamble, Unicharm Corporation, Medtronic Inc, Fubao Industrial Co. Ltd, Hartmann USA Inc., Ontex Group, and Domtar Corporation.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Adult Diaper Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Adult Diaper Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Adult Diaper Market Segmentation, By Type   

• Global Adult Diaper Market Share Analysis, By Type

• Global Adult Diaper Market Growth Analysis, By Type

• Global Adult Diaper Market Trends, By Type   

o Pad Type

o Pant/ Pull-up Type

o Tape on Diapers

o Others

6. Global Adult Diaper Market Segmentation, By End-User   

• Global Adult Diaper Market Share Analysis, By End-User   

• Global Adult Diaper Market Growth Analysis, By End-User  

• Global Adult Diaper Market Trends, By End-User   

o Men

o Women

o Unisex

7. Global Adult Diaper Market Segmentation, By Distribution Channel

• Global Adult Diaper Market Share Analysis, By Distribution Channel

• Global Adult Diaper Market Growth Analysis, By Distribution Channel

• Global Adult Diaper Market Trends, By Distribution Channel

o Hypermarkets/Supermarkets

o Convenience Stores

o Drug Stores/Pharmacies

o Online Retail Stores

o Other Distribution Channels   

8. Global Adult Diaper Market Segmentation, By Region

• Global Adult Diaper Market Share Analysis, By Region

• Global Adult Diaper Market Growth Analysis, By Region

• Global Adult Diaper Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• First Quality Enterprises Inc*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Kimberly-Clark Corporation

• Attends Healthcare Products Inc.

• Procter & Gamble

• Unicharm Corporation

• Medtronic Inc

• Fubao Industrial Co. Ltd

• Hartmann USA Inc.

• Ontex Group

• Domtar Corporation    

 *Similar analysis will be provided for each company listed above.