Market Overview

The Global Fertility Testing Devices Market was valued at USD 672.1 million in 2023 and is expected to reach USD 970.5 million by 2031 while growing at a CAGR of 4.7% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global fertility testing devices market growth. A fertility monitor is a compact, portable, battery-powered electronic device designed to help identify your fertile window. These monitors come in various types; the simpler models display a red or green light upon analyzing a test stick, which measures hormone levels in urine. Additionally, they can track and record a sequence of measurements over time.

Growing awareness of reproductive health and advancements in health technology, which include more accurate and user-friendly fertility monitors, propel the market's growth. However, high costs and limited awareness, coupled with cultural sensitivities, impede market expansion.

Furthermore, the global fertility testing devices industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Analysis

The Global Fertility Testing Devices Market is segmented among Ovulation Prediction Kits, Fertility Monitors, and Male Fertility Testing Products, based on Product. In 2023, Ovulation Prediction Kits accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Mode of Purchase Analysis

The Global Fertility Testing Devices Market is segmented among OTC-based, and Prescription-based, based on Mode of Purchase. In 2023, OTC-based accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Fertility Testing Devices Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Church & Dwight Co. Inc., Fairhaven Health LLC, Fertility Focus Limited, Geratherm Medical AG, HiLin Life Products Inc., Prestige Brands Holdings Inc., Quidel Corporation, Swiss Precision Diagnostics GmbH, Advacare Pharma, and Babystart.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Fertility Testing Devices Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Fertility Testing Devices Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Fertility Testing Devices Market Segmentation, By Product

• Global Fertility Testing Devices Market Share Analysis, By Product

• Global Fertility Testing Devices Market Growth Analysis, By Product

• Global Fertility Testing Devices Market Trends, By Product

o Ovulation Prediction Kits

o Fertility Monitors

Ø Urine-based Ovulation Kits

Ø Saliva-based Ovulation Kits

Ø Other Fertility Monitors

o Male Fertility Testing Products

6. Global Fertility Testing Devices Market Segmentation, By Mode of Purchase

• Global Fertility Testing Devices Market Share Analysis, By Mode of Purchase

• Global Fertility Testing Devices Market Growth Analysis, By Mode of Purchase

• Global Fertility Testing Devices Market Trends, By Mode of Purchase

o OTC-based

o Prescription-based

7. Global Fertility Testing Devices Market Segmentation, By Application

• Global Fertility Testing Devices Market Share Analysis, By Application

• Global Fertility Testing Devices Market Growth Analysis, By Application

• Global Fertility Testing Devices Market Trends, By Application

o Female Fertility Testing

o Male Fertility Testing

8. Global Fertility Testing Devices Market Segmentation, By End User

• Global Fertility Testing Devices Market Share Analysis, By End User

• Global Fertility Testing Devices Market Growth Analysis, By End User

• Global Fertility Testing Devices Market Trends, By End User

o Home Care Settings

o Hospitals/Fertility Clinics

9. Global Fertility Testing Devices Market Segmentation, By Region

• Global Fertility Testing Devices Market Share Analysis, By Region

• Global Fertility Testing Devices Market Growth Analysis, By Region

• Global Fertility Testing Devices Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

10. Competitive Landscape

• Church & Dwight Co. Inc.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Fairhaven Health LLC

• Fertility Focus Limited

• Geratherm Medical AG

• HiLin Life Products Inc.

• Prestige Brands Holdings Inc.

• Quidel Corporation

• Swiss Precision Diagnostics GmbH

• Advacare Pharma

• Babystart

*Similar analysis will be provided for each company listed above.