Market Overview

The Global Electric Toothbrush Market was valued at USD 4,524.4 million in 2023 and is expected to reach USD 8,753.8 million by 2031 while growing at a CAGR of 8.6% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global electric toothbrush market growth. An electric toothbrush, powered by electricity and often equipped with a rechargeable or disposable battery, operates differently from manual toothbrushes. Electric toothbrushes use electrical power to move the brush head in motions like oscillating, rotating, or vibrating, ensuring more effective cleaning of the teeth and gums compared to manual brushing movements.

Ongoing advancements in brushing technologies, including oscillating, rotating, pulsating, and sonic vibrations, drive the electric toothbrushes market's growth, emphasizing effective plaque removal. However, obstacles like battery concerns and the availability of affordable alternatives may impede market expansion.

Furthermore, the global electric toothbrush industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Bristle Analysis

The Global Electric Toothbrush Market is segmented among Soft Bristle, and Nanometer Bristle, based on Bristle. In 2023, Soft Bristle accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Head Movement Analysis

The Global Electric Toothbrush Market is segmented among Sonic/Side-to-side, and Rotation/Oscillation, based on Head Movement. In 2023, Rotation/Oscillation accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Electric Toothbrush Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Europe dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Procter & Gamble Company, Colgate-Palmolive Company, Koninklijke Philips N.V., Church & Dwight Co., Inc., FOREO, Panasonic Holdings Corporation, Lion Corporation, Church & Dwight Co., Inc., Arm & Hammer, Den-Mat Holdings LLC, and Perfora.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Electric Toothbrush Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Electric Toothbrush Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Electric Toothbrush Market Segmentation, By Bristle

• Global Electric Toothbrush Market Share Analysis, By Bristle

• Global Electric Toothbrush Market Growth Analysis, By Bristle

• Global Electric Toothbrush Market Trends, By Bristle

o Soft Bristle

o Nanometer Bristle

6. Global Electric Toothbrush Market Segmentation, By Head Movement

• Global Electric Toothbrush Market Share Analysis, By Head Movement

• Global Electric Toothbrush Market Growth Analysis, By Head Movement

• Global Electric Toothbrush Market Trends, By Head Movement

o Sonic/Side-to-side

o Rotation/Oscillation

7. Global Electric Toothbrush Market Segmentation, By End User   

• Global Electric Toothbrush Market Share Analysis, By End User    

• Global Electric Toothbrush Market Growth Analysis, By End User    

• Global Electric Toothbrush Market Trends, By End User    

o Kids

o Adult

8. Global Electric Toothbrush Market Segmentation, By Distribution Channel

• Global Electric Toothbrush Market Share Analysis, By Distribution Channel

• Global Electric Toothbrush Market Growth Analysis, By Distribution Channel

• Global Electric Toothbrush Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Pharmacy/ Drug Stores

o Online Retail Stores

o Other Distribution Channels  

9. Global Electric Toothbrush Market Segmentation, By Region

• Global Electric Toothbrush Market Share Analysis, By Region

• Global Electric Toothbrush Market Growth Analysis, By Region

• Global Electric Toothbrush Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

10. Competitive Landscape

Procter & Gamble Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Colgate-Palmolive Company

• Koninklijke Philips N.V.

• Church & Dwight Co., Inc.

• FOREO

• Panasonic Holdings Corporation

• Lion Corporation

• Church & Dwight Co., Inc

• Arm & Hammer

• Den-Mat Holdings LLC

• Perfora   

 *Similar analysis will be provided for each company listed above.