Market Overview

The Global Mouthwash Market was valued at USD 6,644.2 million in 2023 and is expected to reach USD 9,921.7 million by 2031 while growing at a CAGR of 5.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global mouthwash market growth. Mouthwash, or oral rinse, is a liquid solution for oral hygiene, swirled or gargled to freshen breath and serve functions like reducing plaque, fighting bacteria, and promoting overall oral health.

Increasing consumer concerns about bad breath, coupled with innovations and new formulations, fuel the growth of the mouthwash market. However, challenges such as concerns about side effects and a preference for natural and organic alternatives may impede market expansion.

Furthermore, the global mouthwash industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Mouthwash Market is segmented among Conventional, and Therapeutic, based on type. In 2023, Therapeutic accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Product Type Analysis

The Global Mouthwash Market is segmented among Fluoride, Cosmetics, Antiseptics, Total Care, and Natural, based on Product Type. In 2023, Fluoride accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Mouthwash Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Colgate-Palmolive Company, GlaxoSmithKline plc, Johnson & Johnson Inc., Reckitt Benckiser Group Plc, Procter & Gamble Company, Alticor (Amway Corp.), Church & Dwight Co., Inc., Dabur India Ltd, SmartMouth Oral Health Laboratories, and Sunstar Group.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Mouthwash Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Mouthwash Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Mouthwash Market Segmentation, By Type

• Global Mouthwash Market Share Analysis, By Type

• Global Mouthwash Market Growth Analysis, By Type

• Global Mouthwash Market Trends, By Type

o Conventional

o Therapeutic  

6. Global Mouthwash Market Segmentation, By Product Type

• Global Mouthwash Market Share Analysis, By Product Type

• Global Mouthwash Market Growth Analysis, By Product Type

• Global Mouthwash Market Trends, By Product Type

o Fluoride

o Cosmetics

o Antiseptics

o Total Care

o Natural

7. Global Mouthwash Market Segmentation, By Distribution Channel

• Global Mouthwash Market Share Analysis, By Distribution Channel

• Global Mouthwash Market Growth Analysis, By Distribution Channel

• Global Mouthwash Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Pharmacies/Drug Stores

o Online Retail Stores

o Other Distribution Channels

8. Global Mouthwash Market Segmentation, By Region

Global Mouthwash Market Share Analysis, By Region

Global Mouthwash Market Growth Analysis, By Region

Global Mouthwash Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Colgate-Palmolive Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• GlaxoSmithKline plc

• Johnson & Johnson Inc.

• Reckitt Benckiser Group Plc

• Procter & Gamble Company

• Alticor (Amway Corp.)

• Church & Dwight Co., Inc.

• Dabur India Ltd

• SmartMouth Oral Health Laboratories

• Sunstar Group

 *Similar analysis will be provided for each company listed above.