Market Overview

The Global Oral Care Market was valued at USD 58,100.3 million in 2023 and is expected to reach USD 78,904.6 million by 2031 while growing at a CAGR of 3.9% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global oral care market growth. Oral care is the practice of maintaining mouth, teeth, and gum hygiene through daily routines, regular dental check-ups, and healthy lifestyle choices to prevent dental problems and promote overall well-being.

Rising awareness of oral health and innovations in product formulations drive the growth of the oral care market. However, challenges like a preference for natural and organic products, along with perceived product effectiveness, may impede market expansion.

Furthermore, the global oral care industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Oral Care Market is segmented among Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, and Toothpaste, based on Product Type. In 2023, Toothbrushes and Replacements accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Oral Care Market is segmented among Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Oral Care Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, LG Corporation, GlaxoSmithKline PLC, Sunstar Suisse SA, Lion Corporation, Henkel AG & Co. KGaA, Church & Dwight Co. Inc., and Johnson & Johnson.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Oral Care Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Oral Care Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Oral Care Market Segmentation, By Product Type  

• Global Oral Care Market Share Analysis, By Product Type  

• Global Oral Care Market Growth Analysis, By Product Type  

• Global Oral Care Market Trends, By Product Type  

o Breath Fresheners

o Dental Floss

o Denture Care

o Mouthwashes and Rinses

o Toothbrushes and Replacements

o Toothpaste

6. Global Oral Care Market Segmentation, By Distribution Channel

• Global Oral Care Market Share Analysis, By Distribution Channel

• Global Oral Care Market Growth Analysis, By Distribution Channel

• Global Oral Care Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Pharmacies and Drug Stores

o Online Retail Stores

o Other Distribution Channels  

7. Global Oral Care Market Segmentation, By Region

• Global Oral Care Market Share Analysis, By Region

• Global Oral Care Market Growth Analysis, By Region

• Global Oral Care Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Procter & Gamble Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Unilever PLC

• Colgate-Palmolive Company

• LG Corporation

• GlaxoSmithKline PLC

• Sunstar Suisse SA

• Lion Corporation

• Henkel AG & Co. KGaA

• Church & Dwight Co. Inc.

• Johnson & Johnson  

 *Similar analysis will be provided for each company listed above.