Market Overview

The Global Toothpaste Market was valued at USD 38,717.7 million in 2023 and is expected to reach USD 73,814.8 million by 2031 while growing at a CAGR of 8.4% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global toothpaste market growth. Toothpaste, a gel or paste, is utilized with a toothbrush for teeth cleaning and maintenance, playing a vital role in oral hygiene. It aids in removing plaque, bacteria, and food particles from teeth, gums, and the tongue. Typically, toothpaste consists of a mix of active and inactive ingredients designed to enhance dental health.

Increasing awareness of oral health benefits, the importance of regular dental care, and innovation with product differentiation drive the growth of the toothpaste market. Nevertheless, competition from natural and organic products, along with sensitivity to ingredients, may impede further market expansion.

Furthermore, the global toothpaste industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Toothpaste Market is segmented among Teeth Whitening, Herbal, Sensitive Teeth, and Others, based on type. In 2023, Teeth Whitening accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Category Analysis

The Global Toothpaste Market is segmented among Conventional, and Free-From, based on Category. In 2023, Conventional accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Toothpaste Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share and is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, GlaxoSmithKline PLC, Lion Corporation, Dabur India Limited, Church & Dwight Co. Inc., Sunstar Suisse SA, Henkel AG & Co. KGaA, and Science Arts Co Pte Ltd (Yunnan Baiyao).

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Toothpaste Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Toothpaste Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Toothpaste Market Segmentation, By Type

• Global Toothpaste Market Share Analysis, By Type

• Global Toothpaste Market Growth Analysis, By Type

• Global Toothpaste Market Trends, By Type

o Teeth Whitening

o Herbal

o Sensitive Teeth

o Others

6. Global Toothpaste Market Segmentation, By Category  

• Global Toothpaste Market Share Analysis, By Category   

• Global Toothpaste Market Growth Analysis, By Category   

• Global Toothpaste Market Trends, By Category   

o Conventional

o Free-From

7. Global Toothpaste Market Segmentation, By End User   

• Global Toothpaste Market Share Analysis, By End User   

• Global Toothpaste Market Growth Analysis, By End User   

• Global Toothpaste Market Trends, By End User   

o Kids

o Adults

8. Global Toothpaste Market Segmentation, By Distribution Channel

• Global Toothpaste Market Share Analysis, By Distribution Channel

• Global Toothpaste Market Growth Analysis, By Distribution Channel

• Global Toothpaste Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience/Grocery Stores

o Pharmacies/Drug Stores

o Online Retail Stores

o Other Distribution Channels

9. Global Toothpaste Market Segmentation, By Region

• Global Toothpaste Market Share Analysis, By Region

• Global Toothpaste Market Growth Analysis, By Region

• Global Toothpaste Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

10. Competitive Landscape

• Procter & Gamble Company*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Unilever PLC

• Colgate-Palmolive Company

• GlaxoSmithKline PLC

• Lion Corporation

• Dabur India Limited

• Church & Dwight Co. Inc.

• Sunstar Suisse SA

• Henkel AG & Co. KGaA

• Science Arts Co Pte Ltd (Yunnan Baiyao)  

 *Similar analysis will be provided for each company listed above.