Market Overview

The Global Fitness Equipment Market was valued at USD 17,769.8 million in 2023 and is expected to reach USD 27,687.3 million by 2031 while growing at a CAGR of 5.7% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global fitness equipment market growth. Fitness equipment includes tools, machines, devices, and accessories designed for physical exercise to enhance overall fitness, strength, flexibility, and cardiovascular health. Suitable for use at home, in gyms, fitness studios, or other exercise facilities, these items support various forms of workouts and training regimens.

Increasing awareness and emphasis on health and wellness, coupled with the integration of technology like smart features, fitness apps, and connectivity options, drive the fitness equipment market. However, market expansion may face hindrances due to the availability of alternative fitness solutions and health and safety concerns.

Furthermore, the global fitness equipment industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Fitness Equipment Market is segmented among Treadmills, Elliptical Machines, Stationary Cycles, Rowing Machines, Strength Training Equipment, and Other Product Types, based on Product Type. In 2023, Treadmills accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Category Analysis

The Global Fitness Equipment Market is segmented among Residential, and Commercial, based on Category. In 2023, Residential accounted for the majority of the market share*. 

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Fitness Equipment Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Technogym SpA, Nautilus Inc., Johnson Health Tech Co., Body-Solid Inc., Jerai Fitness Pvt. Ltd., Total Gym, Life Fitness, Waterrower NOHRD Gmbh, IFIT Inc., and Powertec.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Fitness Equipment Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Fitness Equipment Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Fitness Equipment Market Segmentation, By Product Type

• Global Fitness Equipment Market Share Analysis, By Product Type

• Global Fitness Equipment Market Growth Analysis, By Product Type

• Global Fitness Equipment Market Trends, By Product Type

o Treadmills

o Elliptical Machines

o Stationary Cycles

o Rowing Machines

o Strength Training Equipment

o Other Product Types  

6. Global Fitness Equipment Market Segmentation, By Category

• Global Fitness Equipment Market Share Analysis, By Category

• Global Fitness Equipment Market Growth Analysis, By Category

• Global Fitness Equipment Market Trends, By Category

o Residential

o Commercial

7. Global Fitness Equipment Market Segmentation, By Distribution Channel

• Global Fitness Equipment Market Share Analysis, By Distribution Channel

• Global Fitness Equipment Market Growth Analysis, By Distribution Channel

• Global Fitness Equipment Market Trends, By Distribution Channel

o Offline Retail Channel

o Online Retail Stores

8. Global Fitness Equipment Market Segmentation, By Region

• Global Fitness Equipment Market Share Analysis, By Region

• Global Fitness Equipment Market Growth Analysis, By Region

• Global Fitness Equipment Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Technogym SpA*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Nautilus Inc.

• Johnson Health Tech Co.

• Body-Solid Inc.

• Jerai Fitness Pvt. Ltd.

• Total Gym

• Life Fitness

• NOHRD Gmbh

• IFIT Inc.

• Powertec       

 *Similar analysis will be provided for each company listed above.