Market Overview

The Global Licensed Sports Merchandise Market was valued at USD 42,163.8 million in 2023 and is expected to reach USD 66,697.1 million by 2031 while growing at a CAGR of 5.9% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global licensed sports merchandise market growth. It encompasses the manufacturing, distribution, and sale of products featuring the logos, names, and imagery of professional sports teams, leagues, athletes, and related entities. These officially licensed products are authorized for sale by respective sports organizations, granting manufacturers and retailers the legal right to use intellectual property associated with sports brands.

The widespread popularity of sports worldwide, coupled with innovative licensing strategies, drives the growth of the licensed sports merchandise market. However, obstacles such as the prevalence of counterfeit and pirated sports merchandise, along with economic factors, may impede market expansion.

Furthermore, the global licensed sports merchandise industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Licensed Sports Merchandise Market is segmented among Apparel, Footwear, Toys and Games, and Other Product Types, based on Product Type. In 2023, Footwear accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Licensed Sports Merchandise Market is segmented among Offline Retail Stores, and Online Retail Stores, based on Distribution Channel. In 2023, Offline Retail Stores accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Licensed Sports Merchandise Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Nike Inc., Under Armour Inc., Puma SE, Adidas AG, Li Ning (China) Sports Goods Co. Ltd, VF Corporation, G-III Apparel Group Ltd, DICKS Sporting Goods Inc., Iconix Brand Group, and ASICS Corporation.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Licensed Sports Merchandise Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Licensed Sports Merchandise Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Licensed Sports Merchandise Market Segmentation, By Product Type

• Global Licensed Sports Merchandise Market Share Analysis, By Product Type

• Global Licensed Sports Merchandise Market Growth Analysis, By Product Type

• Global Licensed Sports Merchandise Market Trends, By Product Type

o Apparel

o Footwear

o Toys and Games

o Other Product Types

6. Global Licensed Sports Merchandise Market Segmentation, By Distribution Channel

• Global Licensed Sports Merchandise Market Share Analysis, By Distribution Channel

• Global Licensed Sports Merchandise Market Growth Analysis, By Distribution Channel

• Global Licensed Sports Merchandise Market Trends, By Distribution Channel

o Offline Retail Stores

o Online Retail Stores  

7. Global Licensed Sports Merchandise Market Segmentation, By Region

• Global Licensed Sports Merchandise Market Share Analysis, By Region

• Global Licensed Sports Merchandise Market Growth Analysis, By Region

• Global Licensed Sports Merchandise Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Nike Inc*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Under Armour Inc.

• Puma SE

• Adidas AG

• Li Ning (China) Sports Goods Co. Ltd

• VF Corporation

• G-III Apparel Group Ltd

• DICKS Sporting Goods Inc.

• Iconix Brand Group

• ASICS Corporation   

 *Similar analysis will be provided for each company listed above.