Market Overview

The Global Women Active Wear Market was valued at USD 230,434.1 million in 2023 and is expected to reach USD 436,088.3 million by 2031 while growing at a CAGR of 8.3% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global women active wear market growth. Women's activewear is tailored for diverse physical activities, offering comfort, flexibility, and support. It is designed for workouts, sports, and other active pursuits, seamlessly blending functionality with stylish designs. The popularity of activewear has risen, making it suitable for both athletic and leisure activities.

The women's activewear market is driven by the growing awareness of health and wellness, as well as endorsements and promotions by celebrities and social media influencers. Nevertheless, obstacles like intense competition and fit and sizing challenges may impede further market expansion.

Furthermore, the global women active wear industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Women Active Wear Market is segmented among Tops & T-Shirts, Sweatpants & Yoga Pants, Skirts & Skorts, Tracksuits, Sweatshirts/Jackets, and Others, based on Product Type. In 2023, Tops & T-Shirts accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Women Active Wear Market is segmented among Supermarkets/ Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channel. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Women Active Wear Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Adidas AG, Mizuno USA, NIKE, Inc., Decathlon, Gap Inc, Amante, The Columbia Sportswear Company, Under Armour, Inc, PUMA SE, VIE ACTIVE, and Jockey.   

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Women Active Wear Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Women Active Wear Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Women Active Wear Market Segmentation, By Product Type  

• Global Women Active Wear Market Share Analysis, By Product Type  

• Global Women Active Wear Market Growth Analysis, By Product Type  

• Global Women Active Wear Market Trends, By Product Type  

o Tops & T-Shirts

o Sweatpants & Yoga Pants

o Skirts & Skorts

o Tracksuits, Sweatshirts/Jacket

o Others

6. Global Women Active Wear Market Segmentation, By Distribution Channel

• Global Women Active Wear Market Share Analysis, By Distribution Channel

• Global Women Active Wear Market Growth Analysis, By Distribution Channel

• Global Women Active Wear Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Specialty Stores

o Online Retail Stores

o Other Distribution Channels   

7. Global Women Active Wear Market Segmentation, By Region

• Global Women Active Wear Market Share Analysis, By Region

• Global Women Active Wear Market Growth Analysis, By Region

• Global Women Active Wear Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Adidas AG*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Mizuno USA

• NIKE, Inc.

• Decathlon, Gap Inc

• Amante

• The Columbia Sportswear Company

• Under Armour, Inc

• PUMA SE

• VIE ACTIVE

• Jockey        

 *Similar analysis will be provided for each company listed above.