Market Overview

The Global Immune Health Supplements Market was valued at USD 18,921.1 million in 2023 and is expected to reach USD 33,495.0 million by 2031 while growing at a CAGR of 7.4% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global immune health supplements market growth. Immune health supplements, designed to enhance the immune system, typically include a combination of vitamins, minerals, herbs, and bioactive compounds believed to support immune system health.

Increasing focus on health and wellness, along with pandemic-induced demand, propels the growth of the immune health supplements market. However, obstacles such as regulatory scrutiny and consumer skepticism, fueled by misinformation, may impede market expansion.

Furthermore, the global immune health supplements industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Immune Health Supplements Market is segmented among Vitamins & Minerals, Herbal/Botanical Extracts, Amino Acids Probiotics, and Omega-3 Fatty Acids, based on product type. In 2023, Vitamins & Minerals accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Source Analysis

The Global Immune Health Supplements Market is segmented among Animal Based, and Plant Based, based on Source. In 2023, Plant Based accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Immune Health Supplements Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Amway Corp, Bayer AG, NOW Foods, Koninklijke DSM N.V., The Himalayan Drug Company, Glanbia, Plc, and NutriGold Inc.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Immune Health Supplements Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Immune Health Supplements Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Immune Health Supplements Market Segmentation, By Product Type

• Global Immune Health Supplements Market Share Analysis, By Product Type

• Global Immune Health Supplements Market Growth Analysis, By Product Type

• Global Immune Health Supplements Market Trends, By Product Type

o Vitamins & Minerals

o Herbal/Botanical Extracts

o Amino Acids

o Probiotics

o Omega-3 Fatty Acids

6. Global Immune Health Supplements Market Segmentation, By Source

• Global Immune Health Supplements Market Share Analysis, By Source

• Global Immune Health Supplements Market Growth Analysis, By Source

• Global Immune Health Supplements Market Trends, By Source

o Animal Based

o Plant Based

7. Global Immune Health Supplements Market Segmentation, By Format

• Global Immune Health Supplements Market Share Analysis, By Format

• Global Immune Health Supplements Market Growth Analysis, By Format

• Global Immune Health Supplements Market Trends, By Format

o Soft Gels

o Tablets

o Powder

o Liquid

8. Global Immune Health Supplements Market Segmentation, By Distribution Channel

• Global Immune Health Supplements Market Share Analysis, By Distribution Channel

• Global Immune Health Supplements Market Growth Analysis, By Distribution Channel

• Global Immune Health Supplements Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Convenience Stores

o Pharmacies/Drug Stores

o Online Retail

o Other Distribution Channels

9. Global Immune Health Supplements Market Segmentation, By Region

• Global Immune Health Supplements Market Share Analysis, By Region

• Global Immune Health Supplements Market Growth Analysis, By Region

• Global Immune Health Supplements Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

10. Competitive Landscape

• Amway Corp.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Bayer AG

• NOW Foods

• Koninklijke DSM N.V.

• The Himalayan Drug Company

• Glanbia, Plc

• NutriGold Inc  

 *Similar analysis will be provided for each company listed above.