Market Overview

The Global Probiotics Market was valued at USD 62,840.5 million in 2023 and is expected to reach USD 117,177.7 million by 2031 while growing at a CAGR of 8.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global probiotics market growth. Probiotics, live microorganisms primarily consisting of bacteria and yeast, offer health benefits when consumed in adequate amounts. Referred to as "good" or "friendly" bacteria, they positively impact the health of the host, usually the human body.

Increasing consumer awareness of the importance of maintaining a healthy gut and the rising demand for functional foods drive the growth of the probiotics market. However, obstacles such as sensitivity to environmental factors and regulatory challenges may hinder market expansion.

Furthermore, the global probiotics industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Type Analysis

The Global Probiotics Market is segmented among Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feeds/Foods, based on type. In 2023, Probiotic Foods accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Probiotics Market is segmented among Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels, based on Distribution Channels. In 2023, Supermarkets/Hypermarkets accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Probiotics Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, Asia Pacific dominated the market with the highest market share, while North America is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are PepsiCo Inc., Nestle SA, Danone SA, Yakult Honsha Co. Ltd, Now Foods, BioGaia, Reckitt Benckiser LLC, Morinaga Milk Industry Co. Ltd, Amway Corp., and Lifeway Foods Inc.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Probiotics Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Probiotics Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Probiotics Market Segmentation, By Type

• Global Probiotics Market Share Analysis, By Type

• Global Probiotics Market Growth Analysis, By Type

• Global Probiotics Market Trends, By Type

o Probiotic Foods

Ø Yogurt, Bakery/Breakfast Cereals

Ø Baby Food and Infant Formula

Ø Other Probiotic Foods

o Probiotic Drinks

Ø Fruit-based Probiotic Drinks

Ø Dairy-based Probiotic Drinks

o Dietary Supplements

o Animal Feeds/Foods

6. Global Probiotics Market Segmentation, By Distribution Channel

• Global Probiotics Market Share Analysis, By Distribution Channel

• Global Probiotics Market Growth Analysis, By Distribution Channel

• Global Probiotics Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Pharmacies and Health Stores

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels   

7. Global Probiotics Market Segmentation, By Region

• Global Probiotics Market Share Analysis, By Region

• Global Probiotics Market Growth Analysis, By Region

• Global Probiotics Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• PepsiCo Inc*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Nestle SA

• Danone SA

• Yakult Honsha Co. Ltd

• Now Foods

• BioGaia

• Reckitt Benckiser LLC

• Morinaga Milk Industry Co. Ltd

• Amway Corp.

• Lifeway Foods Inc  

 *Similar analysis will be provided for each company listed above.