Market Overview

The Global Vitamin D Supplement Market was valued at USD 1,607.1 million in 2023 and is expected to reach USD 2,542.3 million by 2031 while growing at a CAGR of 5.9% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global vitamin D supplement market growth. A Vitamin D supplement is specially formulated to offer an extra source of vitamin D for individuals who might struggle to get enough through their diet or sunlight exposure. This fat-soluble vitamin, crucial for various physiological processes, comes in two main forms: vitamin D2 (ergocalciferol) and vitamin D3 (cholecalciferol).

Increasing awareness of Vitamin D deficiency, coupled with lifestyle changes and indoor activities, propels the growth of the Vitamin D supplement market. However, obstacles like limited awareness in certain regions and regulatory challenges with stringent standards may impede market expansion.

Furthermore, the global vitamin D supplement industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Vitamin D Supplement Market is segmented among Vitamin D2 Supplements, and Vitamin D3 Supplements, based on product type. In 2023, Vitamin D3 Supplements accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Distribution Channel Analysis

The Global Vitamin D Supplement Market is segmented among Supermarkets/Hypermarkets, Pharmacies/Health Stores, Online Retailing, and Other Distribution Channels, based on Distribution Channels. In 2023, Pharmacies/Health Stores accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Vitamin D Supplement Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Amway Corporation, General Nutrition Centers Inc., The Nature's Bounty Co., Pfizer Inc., Otsuka Holdings Co. Ltd, Everidis Health Sciences LLC, Sapien Products LLC, THQ Nordic AB, GHC Holdings Inc., and Bayer AG.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Vitamin D Supplement Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Vitamin D Supplement Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Vitamin D Supplement Market Segmentation, By Product Type

• Global Vitamin D Supplement Market Share Analysis, By Product Type

• Global Vitamin D Supplement Market Growth Analysis, By Product Type

• Global Vitamin D Supplement Market Trends, By Product Type

o Vitamin D2 Supplements

o Vitamin D3 Supplements

6. Global Vitamin D Supplement Market Segmentation, By Distribution Channel

• Global Vitamin D Supplement Market Share Analysis, By Distribution Channel

• Global Vitamin D Supplement Market Growth Analysis, By Distribution Channel

• Global Vitamin D Supplement Market Trends, By Distribution Channel

o Supermarkets/Hypermarkets

o Pharmacies/Health Stores

o Online Retailing

o Other Distribution Channels

7. Global Vitamin D Supplement Market Segmentation, By Region

• Global Vitamin D Supplement Market Share Analysis, By Region

• Global Vitamin D Supplement Market Growth Analysis, By Region

• Global Vitamin D Supplement Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

8. Competitive Landscape

• Amway Corporation*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• General Nutrition Centers Inc.

• The Nature's Bounty Co.

• Pfizer Inc. 

• Otsuka Holdings Co. Ltd

• Everidis Health Sciences LLC

• Sapien Products LLC

• THQ Nordic AB

• GHC Holdings Inc.

• Bayer AG   

 *Similar analysis will be provided for each company listed above.