Market Overview

The Global Electronic Cigarette Market was valued at USD 39,529.1 million in 2023 and is expected to reach USD 344,936.3 million by 2031 while growing at a CAGR of 31.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global electronic cigarette market growth. An electronic cigarette, or e-cigarette, is a battery-powered device that heats e-liquid or vape juice to produce vapor. Users inhale this aerosol, which may contain nicotine, flavorings, and other chemicals, mimicking the act of smoking traditional tobacco cigarettes without burning tobacco.

Perceptions of electronic cigarettes (e-cigarettes) and the reduction in second-hand smoke exposure propel the growth of the electronic cigarettes market. However, obstacles like health concerns and the stigma associated with smoking may hinder market expansion.

Furthermore, the global electronic cigarette industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Electronic Cigarette Market is segmented among E-cigarette Devices, and E-liquid, based on product type. In 2023, E-cigarette Devices accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Category Analysis

The Global Electronic Cigarette Market is segmented among Open Vaping System, and Closed Vaping System (Disposable Devices), based on Category. In 2023, Closed Vaping System (Disposable Devices) accounted for the majority of the market share*. 

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Electronic Cigarette Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Asia Pacific is expected to grow with the highest CAGR during the forecast period (2024 – 2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are British American Tobacco PLC, Juul Labs Inc., RELX PLC, Shenzhen iMiracle Technology Co. Ltd, Imperial Brands Plc, ShenZhen Joye Technology Co. Ltd, Japan Tobacco International, EVO Brands LLC, Flavourart S.r.l., and NJOY Inc.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Electronic Cigarette Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Electronic Cigarette Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Electronic Cigarette Market Segmentation, By Product Type

• Global Electronic Cigarette Market Share Analysis, By Product Type

• Global Electronic Cigarette Market Growth Analysis, By Product Type

• Global Electronic Cigarette Market Trends, By Product Type

o E-cigarette Device

o E-liquid

6. Global Electronic Cigarette Market Segmentation, By Category

• Global Electronic Cigarette Market Share Analysis, By Category

• Global Electronic Cigarette Market Growth Analysis, By Category

• Global Electronic Cigarette Market Trends, By Category

o Open Vaping System

o Closed Vaping System (Disposable Devices)

7. Global Electronic Cigarette Market Segmentation, By Distribution Channel

• Global Electronic Cigarette Market Share Analysis, By Distribution Channel

• Global Electronic Cigarette Market Growth Analysis, By Distribution Channel

• Global Electronic Cigarette Market Trends, By Distribution Channel

o Offline Retail

o Online Retail

8. Global Electronic Cigarette Market Segmentation, By Region

• Global Electronic Cigarette Market Share Analysis, By Region

• Global Electronic Cigarette Market Growth Analysis, By Region

• Global Electronic Cigarette Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• British American Tobacco PLC.*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Juul Labs Inc.

• RELX PLC

• Shenzhen iMiracle Technology Co. Ltd

• Imperial Brands Plc

• ShenZhen Joye Technology Co. Ltd

• Japan Tobacco International

• EVO Brands LLC

• Flavourart S.r.l.

• NJOY Inc

 *Similar analysis will be provided for each company listed above.