Market Overview

The Global Snus Market was valued at USD 3,695.9 million in 2023 and is expected to reach USD 5,519.0 million by 2031 while growing at a CAGR of 5.1% during the forecast period (2024-2031).

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Market Dynamics

This section of the report will analyze various driving and restraining factors that are expected to have a significant impact on the global snus market growth. Snus, a smokeless tobacco originating from Sweden, is sold in small pouches meant to be placed between the upper lip and gum for nicotine absorption through the oral mucosa. Unlike other smokeless tobacco types, snus is usually pasteurized instead of fermented, reducing the formation of harmful tobacco-specific nitrosamines.

The growth of the snus market is propelled by perceived health benefits and the promotion of tobacco harm reduction. Nevertheless, obstacles such as health concerns and regulatory challenges could hinder market expansion.

Furthermore, the global snus industry will be analyzed through various tools including PESTLE analysis, and Porter’s analysis.

Segmentation – By Product Type Analysis

The Global Snus Market is segmented among Loose Snus, and Portion Snus, based on product type. In 2023, Portion Snus accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Segmentation – By Flavor Analysis

The Global Snus Market is segmented among Mint, Whiskey, Fruit, and Others, based on Flavor. In 2023, Mint accounted for the majority of the market share*.

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Global Snus Market: Regional Analysis

Based on region, the market is divided into six regions including North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. In 2023, North America dominated the market with the highest market share, while Middle East is expected to grow with the highest CAGR during the forecast period (2024 – 2031). 

*Note: Graph is shown for illustrative purposes only; complete datasets will be provided in the full report

Competitive Landscape

Some of the key players operating in the market are Swedish Match AB, Altria Group Inc., JT International AG, Imperial Brands, GN Tobacco Sweden AB, British American Tobacco, Dholakia Tobacco Pvt. Ltd, Mac Baren, Kurbits Snus, and Philip Morris International.

Table of Contents:

1. Research Methodology and Market Scope

• Research Methodology

• Market Scope

2. Executive Summary

3. Global Snus Market Dynamics

• Drivers

• Restraints

• Opportunity

4. Global Snus Industry Analysis

• PEST Analysis

• Porter's Five Force Analysis

• Recent Deals Analysis

5. Global Snus Market Segmentation, By Product Type

• Global Snus Market Share Analysis, By Product Type

• Global Snus Market Growth Analysis, By Product Type

• Global Snus Market Trends, By Product Type

o Loose Snus

o Portion Snus

6. Global Snus Market Segmentation, By Flavour

• Global Snus Market Share Analysis, By Flavour

• Global Snus Market Growth Analysis, By Flavour

• Global Snus Market Trends, By Flavour

o Mint

o Whiskey

o Fruit

o Others

7. Global Snus Market Segmentation, By Distribution Channel

• Global Snus Market Share Analysis, By Distribution Channel

• Global Snus Market Growth Analysis, By Distribution Channel

• Global Snus Market Trends, By Distribution Channel

o Tobacco Stores

o Convenience Stores

o Online Retail Stores

o Other Distribution Channels   

8. Global Snus Market Segmentation, By Region

• Global Snus Market Share Analysis, By Region

• Global Snus Market Growth Analysis, By Region

• Global Snus Market Trends, By Region

o North America

o Europe

o Asia Pacific

o Latin America

o Middle East

o Africa

9. Competitive Landscape

• Swedish Match AB*

o Company Overview

o Financial Performance

o Key Development/Strategies

o SWOT Analysis

• Altria Group Inc.

• JT International AG

• Imperial Brands

• GN Tobacco Sweden AB

• British American Tobacco

• Dholakia Tobacco Pvt. Ltd

• Mac Baren

• Kurbits Snus

• Philip Morris International      

 *Similar analysis will be provided for each company listed above.